Adventure tour operator, Chimu Adventures, is calling on the travel industry to step up and support Australia’s rural communities facing “one of the worst droughts in history”.

Throughout August, the tour operator will donate a bale of hay through Rural Aid to support Australia’s rural communities and is calling on other operators to do the same.

According to Chimu, farmers across Australia are facing tough times as one of the worst droughts in history is combined with a rise in the price of grain and a fall in the price of stock.


The severity of the situation has led Chimu Adventures to launch its ‘A Bale A Booking’ initiative, which will see the operator donate one $20 bale of hay for every booking made throughout August.

Get booking for a good cause. Click here for more information on the initiative.


Image: Peter Kleinau/Unsplash

Rural Aid/Buy a Bale is a registered charity established in 2013. After reading about Queensland farmers who were being forced to destroy their cattle and abandon their land due to the conditions, Charles and Tracy Alder felt compelled to do something. Conversations with agriculture industry groups and a background in marketing led them to establish the fundraising campaign ‘Buy a Bale’ – a tangible way for Australian’s to help. Since September 2013, the campaign has delivered over 160 000 bales of hay across four states in Australia.

As Polar and Latin America specialists, Chimu has supported hundreds of local communities in Latin America through our MAD Project which aims to empower local communities and help them develop their own infrastructure for the future.


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Have you heard of Rural Aid?