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"Curious, climate-conscious & culturally connected": Intrepid makes a play for 18-35s

Intrepid Travel has upped its youth travel product for 2024, adding more locally-led trips and expanding its young adult age range to include 18-35s in a broader move to cater for next-gen travel demand for Millennials and Gen-Zers.

Intrepid Travel has upped its youth travel product for 2024, adding more locally-led trips and expanding its young adult age range to include 18-35s in a broader move to cater for next-gen travel demand for Millennials and Gen-Zers.

The newly expanded 18-35s trip range is focused on widening opportunities for young travellers with more enriching experiences, such as a night sail through the Amazon jungle in Peru or a Vietnam homestay among terraced rice fields.

Intrepid identified an opportunity after a rise in enquiries from travellers in their early 30s wanting to join its young adult trips.

The current state of play for youth travel

Intrepid Travel Iceland Gullfoss Waterfall Justin Meneguzzi
Gullfoss Waterfall in Iceland. Image: Justin Meneguzzi

Intrepid’s consumer research showed most travellers aged 18 to 35 prefer to travel with others of a similar age, so effective now, previously labelled 18-29s trips are now available to 18-35s.

The research also showed young travellers’ top three priorities are unique cultural travel experiences, small-group size and best value for money, closely followed by a desire for more destinations and local leaders.

The 2024 range includes 15 new trips exclusive to 18-35s, including 9-Day Essential South Korea, Six Days in Iceland and One Week in Morocco itineraries.

Intrepid Travel peru amazon jungle Stephen Parry
Locally-led tours in Peru’s Amazon jungle. Image: Stephen Parry

These small-group tours (with an average group size of 10) are designed with younger interests in mind, including more free time and active experiences plus value for money.

Intrepid General Manager of Global Product Erica Kritikides said: “When the average person thinks about travel for young adults, they picture massive groups, fast-paced itineraries, party-packed nights and touristy experiences.”

“This generation is more curious, climate-conscious and culturally connected than any other. Our experiences must match that.”

For more info, head to intrepidtravel.com/18-35s