Mat McLachlan Battlefield Tours (MMBT) is looking a little different these days with a new logo, website and update marketing collateral.
While most people took ANZAC Day to reflect on the past, the tour operator decided to undergo a transformative re-branding designed to refresh the company’s branding and make it easier for agents to research and sell tours.
One of the biggest changes was the removal of the Southern Cross stars on the company’s logo in favour of the commemorative poppy flower. The black and red design better reflect the heart of the business, according to Managing Director, Peter Smith.
The update website includes enhanced search capabilities and allows agents to specify their research by battle, destination, tour or key words. There’s also a new real-time online chat where agents can connect with centre staff, plus there’s profiles of expert historian tour guides; and a rolling timeline of battlefield history.
In addition to easier search and more information, agents will also receive new branded desk coasters and display posters for marketing purposes.
“Recent major battlefield anniversary celebrations, such as the 2015 Gallipoli Centenary, have driven heightened awareness of battlefield travel and significant growth in demand for tours.”
Mat McLachlan, Mat McLachlan Battlefield Tours Founder
“To offer our clients the most memorable and authentic wartime travel experiences, we’re developing new tours to incorporate lesser known battlefields and diverse touring options.”
What do you think of the new logo and website?
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