With international travel now back on the agenda for Aussies, Globus family of brands (GFOB) has launched a new ‘Check In to Check Out’ campaign celebrating this reignition of travel, along with the brands’ recent positive uplift in bookings and increased consumer confidence.
GFOB – consisting of river cruising operator Avalon Waterways, Globus and Cosmos and independent touring brand Monograms – has launched two 15-second and 30-second videos online and as regional TV ads in the Australian market, urging travellers to dust off their suitcase, escape the ordinary and reconnect with the world.
“This campaign is all about getting back to the check-ins we love and inspiring travellers to rediscover the world we have been waiting to see again – letting them know they can now tick off those bucket list trips they’ve been waiting for, experience new cultures and make life-long memories with loved ones,” said Gai Tyrrell, managing director Australasia of Globus family of brands.
“The campaign videos bring back what it means to ‘check in’, getting Aussies excited to remember what it means to truly check-in across the globe, and check out the breadth of adventures on offer with GFOB’s itineraries.”
The release of GFOB’s ‘Check In to Check Out’ campaign comes as most states are ready to reopen their borders for international travel and follows a marked uptick in bookings to Europe and North America in the past month.
Globus family of brands recently released its travel agent survey results for the period of March 2020 to September 2021, recording an excellent overall Net Promoter Score* of 79, with 90 per cent of agents surveyed extremely likely to book with GFOB once travel resumes.
In July, GFOB touring brands Globus and Cosmos recorded their biggest day of sales since the pandemic began, with GFOB attributing this success largely to its valued trade partners.
In September, confidence grew with GFOB recording a 37 per cent increase in web traffic.
“Our trade partners have been instrumental in securing sales and helping out our customers throughout the pandemic and we’re so grateful for their support. This increase in traffic and enquiries showcases this hard work and demonstrates how Australians are itching to travel once again,” said Tyrell.
To thank agents and reflect on this past 18 months, GFOB has also released this heartwarming video above which focuses on the company’s core values of integrity, courage, passion, accountability, collaboration, and service, while celebrating the agent community for their fantastic support.
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