Following the announcement of the brand’s upcoming greenfield beach resort in Borneo Kota Kinabalu, Club Med has confirmed it will continue to look for opportunities in the Southeast Asian (SEA) region, specifically in Thailand, Vietnam and Indonesia.
Club Med says it’s gearing up for a massive travel rebound in the Asia Pacific (APAC) region, with plans to extend its portfolio.
While Asia has taken a more cautious approach to the resumption of travel as compared to the rest of the world, Club Med believes this has presented an opportunity for travel and hospitality brands in the region to refine operations and enhance safety measures in preparation for a stronger rebound.
The pandemic has demonstrated the resilience of Club Med, evident from the successful reopening of resorts in China and Maldives, followed by Northern America, the Caribbean and Europe.
Domestic travel to Club Med resorts in China soared by more than 2.5 times in 2021 and is already on track to surpass pre-pandemic demand.
Similar success was evidenced in Club Med’s resort in Malaysia, with an increase in business volume of over 60 percent in the weeks following the relaxation of interstate restrictions, before the recent MCO.
Beyond the success of its current resorts, Club Med says it is also readying itself with “an aggressive expansion pipeline.”
“We entered the pandemic with a strong economic position and are well-placed for a swift, decisive and impactful rebound,” said Jean-Charles Fortoul, CEO APAC Resorts, Club Med.
“Club Med has a demonstrated track record spanning more than 70 years as the pioneer of new destinations and untouched locations, with Club Med Seychelles and Club Med Lijiang as successful case studies of our recent greenfield projects around the globe, as well as the upcoming Club Med Borneo Kota Kinabalu.
“Following these successes, we have also identified Thailand, Vietnam and Indonesia as markets that are well-positioned to leverage this rebound and we are on the lookout for investors and partners to tap into the potential of these destinations.”
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