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Capturing business with TC's new sub-brand

Home-based agency group, Travel Counsellors, is going after the growing business travel market, with a new sub-brand dedicated to supporting the company’s corporate travel agents.

Home-based agency group, Travel Counsellors, is going after the growing business travel market, with a new sub-brand dedicated to supporting the company’s corporate travel agents.

‘Travel Counsellors for Business’ includes the launch of a new website for its Business Travel Counsellors and new marketing material.

There will also be a series of training programs developed for leisure travellers looking for the right tools to expand their business into corporate travel.

Travel Counsellors new business travel website.

Travel Counsellors new business travel website.

According to the agency group, business travel currently makes up 25 percent of its global turnover. That’s 15 percent more than last year – making it the fastest growing sector.

Additionally, 20 percent of its agents specialise in corporate travel – a figure the company expects to have ‘substantial’ growth over the next three- to- five-years.

“We created ‘Travel Counsellors for Business’ to demonstrate our commitment to the corporate travel market, to grow our brand presence and increase customer recognition of the unrivalled concierge-style service we provide.”

Tracy Parkinson, Travel Counsellors general manager

The new website will not only support agents, but direct potential clients to their local corporate Travel Counsellor.

The new website will not only support agents, but direct potential clients to their local corporate Travel Counsellor.

Business Travel Counsellor Coff Harbour, Tracy Dodsworth said the new sub-brand would not only support agents, but give Travel Counsellors a ‘distinctive identity that corporate clients can relate to’.

“In addition to the new website, the new corporate brochure and other marketing materials are a fantastic showcase for my business, and the developments in technology are a great selling tool to win new clients.”

Tracy Dodsworth, Business Travel Counsellor Coff Harbour

Do you think more agencies need to focus on the business and MICE markets?