TravelManagers is reshaping its corporate identity, rolling out a new brand designed to help advisors grow beyond leisure travel. Called Corporate Travel Specialists (CTS), the new brand, which is now live, gives corporate-focused advisors and existing Personal Travel Managers a pathway into business travel.
According to the group, the brand addresses the demand for a clearer corporate model while maintaining flexibility. To this end, advisors can trade solely as CTS or dual brand, retaining their TravelManagers leisure business.
“CTS will offer an extensive suite of corporate-focused resources, including a new website, marketing collateral, corporate airfares, hotel and car hire programmes, administrative support from a Corporate Operations Executive and business support from a dedicated Corporate Business Development Manager (BDM),” TravelManagers Operations Manager Troy Coelho said.
“In addition, our CTS advisors and their clients will benefit from TravelManagers’ system of financial protections, which we believe are the best in the Australian travel industry. These include, but are not limited to, our client trust account and the TravelManagers Customer Fund.”
As part of the initiative, a new ‘Client Leads Program’ will pair small and medium enterprise clients with dedicated advisors.
“Companies that already have in-house travel advisors or are looking to switch to our model, will also benefit from partnering with Corporate Travel Specialists in order to access to our industry-leading systems and support,” Coelho stated.
“A new online booking tool will allow PTMs to create Amadeus Smart PNRs with mixed carriage, mixed fare content, plus hotel and cars in the same PNR.
“The concept dovetails neatly with our long-established ‘choose-your-own-adventure’ ethos that supports every home-based travel advisor in tailoring their business to match their individual interests, passions and goals.”
So far, 26 Personal Travel Managers have opted in, with three operating exclusively as CTS and the rest operating in a dual-branded capacity.
“Joining Corporate Travel Specialists will give me added tools and support for growing the corporate side of my business, while still allowing me to do what I love on the leisure side,” said Victorian-based PTM Angela Spicer, who has incorporated the CTS brand in her business.
“With new systems, corporate-focused support and fresh business leads, I feel like there are no limits on where I can take my corporate travel portfolio.”
In November, TravelManagers‘ National Partnership Office (NPO) was recognised as one of Australia’s Great Place To Work-certified companies. Read more about that here.
KARRYON UNPACKS: This move is about choice. Advisors can scale corporate, meet SME demand and future-proof their business without giving up leisure revenue.
