Cunard celebrates their achievements by taking us on a quick journey throughout their 175 years, changing the course of history. Find out how Cunard changed the world.
Journey through Cunard’s history.
Earlier this week, Cunard unveiled a brand new animated timeline to mark its 175th year anniversary. The animation takes us on a journey through Cunard’s milestones and achievements over the decades.
The timeline begins in 1840 with Sir Samuel Cunard as Britannia makes its maiden transatlantic voyage to Halifax, Nova Scotia. It goes on to novel solutions such as having cows on board to supply fresh milk and having the first steel ship to have electric light at sea. It swiftly moves through the timeline on a journey through history, taking in Cunard’s participation in WWI, the very first World Voyage in 1922 on Laconia, and the glamour and glitz of the 1950s. The fascinating animation takes Cunard’s story right through to the present as the cruise line prepares to celebrate its big anniversary year.
Fred and Adele Astaire Dancing on the Majestic, 1927
The animation comes as Cunard’s three Queens prepare to depart Southampton on their world voyages, with Queen Mary 2 and Queen Victoria meeting in Sydney in a spectacular Royal Rendezvous on March 12, as part of the 175 year anniversary events happening around the world during 2015.
“For those unfamiliar with Cunard, it’s difficult to comprehend how much of a role the company has played in shaping the world of ocean travel as we know it today. This year is our 175th anniversary and we are proud to be able to showcase everything we have achieved in this time.”
Angus Struthers, Cunard’s Marketing Director
The task of squeezing 175 years of history into a two and a half minute short animation was given to DigitasLBi. We can only imagine how hard it must have been to pick and choose the aspects you would want to include and the ones you would leave out from Cunard’s illustrious story.
“Our biggest challenge was realising our ambitious ideas, trying to animate 175 years proved tough as each decade looked so different. I think we’re most proud of the complex New York scene because it says so much about Cunard as a brand. Also the WWI scene which, as viewers will see, communicates an important historical moment in a very respectful manner.”
Christopher McKee and Richard Morgan, creative team at DigitasLBi