The guys are Carnival’s head office bounced around a few ideas and landed on one unexpected decision to appoint Shaq O’Neal as its celebrity ambassador – how completely random & amazing!

Superman, Shaq Daddy, the king of basketball – whatever nickname you prefer to use for the legend, joined the cruise industry this week as Carnival Cruise Line’s ‘Chief Fun Officer’.

Is anyone else fan-girling over this so hard right now?


The announcement was made this week, with the greatest player in NBA history (taken from Wikipedia but still true) agreeing to promote the cruise line via social media content, videos and more.

And the first promos are here…

There’s this video of the brand’s President Christine Duffy highlighting how Shaq will bring more ‘fun’ to the business.

“He will serve as a great ambassador, ensuring everyone knows all about our one-of-a-kind brand of fun.”

Christine Duffy, Carnival Cruise Line President

‘Scuse me for a second, just testing out that ‘[email protected]’ email.

And then, there’s the first of a series of videos in which Shaq hilariously gives a one-of-a-kind tour of Carnival Vista.

LOL, can we just take a second to appreciate this…


Great work Carnival, your Chief Fun Officer is a slam dunk!

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Are you loving the line’s new ‘Chief Fun Officer’?