Scenic Tours is dropping the ‘Tours’ in its name as part of a major rebrand of the company’s title and image.
Announced today, the tour operator said from here on out it will no longer be known as Scenic Tours, but rather just ‘Scenic’.
The rebrand comes less than three months after major competitor APT revealed its company restructure and upcoming name change.
Scenic says dropping ‘Tours’ comes after an extensive 12-month project, during which the name Scenic Tours was no longer perceived as an accurate description of the company’s extensive product offering.
Founded in 1986 by Glen Moroney , the company says it has evolved from a domestic coach touring operator to a luxury global travel company.
Scenic Tours new name and logo.
The new name was selected because the company says it better reflected the its existing focus and it resonates more strongly with guests and agents.
Commenting on the rebrand, Chairman Glen Moroney sees this as a new era for the company, which he says he ‘very different’ from 29 years ago.
“Today, we’re a global company, with a unique perspective on all-inclusive luxury travel. In addition, we’re also specialists in river cruising – and we’re able to use our global travel know-how in ways that weren’t even possible just a few years ago.”
Glen Moroney, Scenic Chairman
He said over the years, the company has come to define who it really is and learn so much more about the business and how to improve the guest travel experience.
According to Mr Moroney, what the company offers now is much more tailored and experiences are ‘unique’ and handcrafted.
The change has already rolled out on board the European fleet of Scenic Space-Ships.
With the name change comes a new logo and a refreshed colour palette of black and gold.
This has already started rolling out across parts of the business, from documentation to on board the European fleet of Scenic Space-Ships which have been entirely rebranded.
These changes will continue over the next few months across website, brochures, press and TV advertising and events.
Agents will receive extensive information about the rebrand so they can continue to confidently sell Scenic to their clients.
Click here to watch a video of the all-new Scenic.
