Celebrity has launched ‘goop at Sea’, sailing this September on its brand-new ship, Celebrity Beyond, with goop Founder Gwyneth Paltrow on board as Celebrity Cruises’ Well-Being Advisor.
Celebrity Cruises and lifestyle brand goop are setting sail in September on an exclusive wellness retreat at sea onboard the highly anticipated new-luxury ship, Celebrity Beyond.
With a series of ‘transformative experiences’ and sessions led by goop’s wellness practitioners and an appearance by goop founder and CEO, Gwyneth Paltrow herself, ‘goop at Sea’ will be held on the Celebrity Beyond 9-night Italian Riviera & France sailing departing from Barcelona on September 24, 2022.
Further extending the partnership between the companies that began in early 2020, a selection of goop’s signature products, including the GOOPGLOW and GOOPGENES collections, will now be available onboard Celebrity Beyond.
The cruise line says Gwyneth Paltrow will continue as Celebrity’s Well-Being Advisor, a collaboration first announced in April 2021; and, Paltrow and the goop team will also continue to curate innovative wellness offerings for Celebrity’s ships including on-demand wellness classes on stateroom TVs, a custom detox smoothie and fitness tools for guests of AquaClass staterooms.
“Travel can be such a meaningful part of well-being and a curious approach to life,” said Kiki Koroshetz, goop’s VP of Content.
“Our partnership with Celebrity Cruises has been focused on the intersection of exploration and wellness. We’ve been fortunate to bring some brilliant experts and teachers onboard, literally, and this new adventure—a mix of discovery and restoration—will be a wholly unique experience.”
The goop at Sea sailing will feature a variety of exclusive programming curated and hosted by goop, including:
- A live interview hosted by Gwyneth Paltrow with a top wellness expert, where she will also answer audience questions
- Several interactive goop practitioner-led sessions focused on enhancing the mind, body and soul;
- Nourishment from the inside out through exclusive pop-up experiences including tastings, product trials, massages and more
- Goop curated gifts and surprises
“Nowhere is more rejuvenating than the open sea, and Celebrity Beyond has been designed by a dream team of contemporary, inspiring icons to give guests endless opportunities to disconnect from the world – while they simultaneously reconnect with the world around them,” said Michael Scheiner, Celebrity Cruises’ Chief Marketing Officer.
“goop is the perfect partner for us to collaborate with to capture this therapeutic essence of the ocean in a really relevant and meaningful way for our target audience.”
For more information visit www.celebritycruises.com/goop