If there’s anything businesses should take away from the fact that Tripadvisor has 535 million reviews and 415 million monthly visitors, it’s that customers are talking and potential clients are listening.

In this 21st century digital era, customer satisfaction plays a big role in brand reputation and has the potential to either make or break a business.

While, yes, it is impossible to make everyone happy, Uniworld is a brand that’s pretty damn close to doing so with an incredible 4.9/5 satisfaction rate!


The boutique cruise line managed to please more than 98 percent of its guests for a second year running, according to an independent online review system called FEEFO.

Managing Director of Uniworld Australia, Fiona Dalton, said the brand understands the power word-of-mouth and peer-to-peer reviews can have on assisting travellers with travel plans and as such, she said Uniworld will continue to “strive for a perfect score”.

“As a company nothing is more important to us than a satisfied guest.”

Fiona Dalton, Uniworld Australia Managing Director

Dalton attributed the brand’s ongoing customer satisfaction success to its commitment to delivering the “highest quality and standard” on the rivers whether it be through ship design, onboard meals, social activities and shore excursions.

Image: Uniworld Boutique River Cruise Collection/Facebook

Image: Uniworld Boutique River Cruise Collection/Facebook

She also recognised nautical and hospitality crew who “deliver the very best experiences” thanks to their enthusiasm and participation in one of the longest-running integrated training programs.

Although most guests raved about Uniworld’s royal treatment and “wonder-filled experience”, there was 0.1/5 people who weren’t as satisfied. Dalton said these reviews are “incredibly important” to the brand because they create opportunities for continuous improvement across the business.

Read more: Uniworld to transform River Beatrice into a Super Ship

Read more: Can Uniworld make river cruising cool enough for millennials?

Have you cruised with Uniworld?