In what can only be described as a dramatic U-turn, U by Uniworld has opened up its millennials-only cruise product to travellers of all ages.
When Uniworld first announced the innovative and hip new offering last year, it was strictly aimed at millennials – or travellers aged between 21 and 45.
In order to lure this new-to-cruise market, U by Uniworld unveiled features like onboard DJs, yoga sessions, a selfie station and stylish, modern decor.
But now it has announced that older travellers are also welcome on board U by Uniworld vessels.
The move comes just weeks before the April launch of its vessels The A and The B on the rivers of Europe.
So why the sudden change?
According to Uniworld managing director Australia Fiona Dalton, the shift comes in response to “consumer demand”.
“Originally, U was very specific in defining its target market, but has since learned that the experience is less about a number and more about attracting a new generation of adult travellers to river cruising,” she said.
“U by Uniworld will remain the same with sexy, stylish ships and itineraries that focus on longer stays in a destination, allowing guests to connect with local people, experiences and each city’s vibrant nightlife.”
Will the cruise line’s slick millennial-style actually still appeal to millennials now that the oldies can join in the fun too though?
We’ll have to wait and see.
What do you think about the U by Uniworld decision?
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