Royal Caribbean Group has introduced a Points Choice reward initiative to add more value to existing loyalty and status match programs across RCI, Celebrity Cruises and Silversea, allowing cruisers to earn points on any of its three brands and redeem them on the scheme of their choice – no matter what line they sail with.
Points Choice also builds on the Group’s Status Match program that enables loyalty members to have equivalent tier status across all three brands.
It connects Royal Caribbean’s Crown & Anchor Society, Celebrity Cruises’ Captain’s Club and Silversea’s Venetian Society, allowing members to explore other brands and experiences across the Group’s portfolio, expanding choice and flexibility.
Members continue to earn cruise points based on their stateroom category and nights sailed. They can move their points between loyalty programs up to 14 days after sailing.
Cruisers will need to be enrolled members of their chosen loyalty program before transferring points between schemes.
By integrating Status Match and Points Choice, Royal Caribbean Group aims to offer its guests the most rewarding loyalty program in the industry with added flexibility.
For travel sellers, Points Choice adds significant value when booking clients across the Royal Caribbean portfolio, enabling advisors to tailor experiences that blend family, premium and ultra-luxury cruising under a single loyalty umbrella.
Royal Caribbean Group Chair & CEO Jason Liberty said: “Points Choice is designed with our guests at the centre. Our guests are exploring more of our brands than ever before, and we believe our loyalty experience should grow with them.”
“Points Choice gives every guest the power to direct their loyalty points within our family of brands, where they will have the biggest impact for them.”
Points Choice will be available for sailings departing on or after 26 January 2026.
For more info, visit royalcaribbeangroup.com
KARRYON UNPACKS: Royal Caribbean Group’s new Points Choice initiative introduces a smarter, more integrated loyalty program that rewards exploration across cruise styles and brands while giving travellers (and advisors) more control over value.
