Acclaimed as one of the world’s most sustainable travel companies, Hurtigruten is set to further enrich its green portfolio through a clever collab with German marine waste upcycling company BRACENET.
This latest partnership underscores 130-year-old Hurtigruten’s persistent commitment to offset its environmental footprint by transforming discarded fishing nets and marine debris into upcycled lanyards, bracelets and keychains.
Created by BRACENET, these travel mementos are destined for every Hurtigruten guest and crew member to wear on and off all Hurtigruten expeditions.
Upcycling is the creative process of transforming waste materials or unwanted items into new products of higher value or use.
The new upcycled lanyards, bracelets and keychains embrace a “waste-not-want-not” ethos, innovatively crafted from resilient mooring ropes and abandoned fishing nets.
The aim? Turning essential sailing merchandise into conversation starters about the plight of our oceans long after the trip is over.
In doing so, they highlight the value of upcycling in environmental conservation. The resultant keepsake serves a functional role but also as a reminder of the fragile marine ecosystems they’ve witnessed on their trips.
Stefan Engl, Hurtigruten Expeditions’ VP of Hotel Operations, champions this fresh perspective on waste. He hopes that these wearable reminders will “initiate conversations about the impact of unmanaged waste on the unique nature and animal life guests see during their expedition.”
The latest collaboration with BRACENET expands Hurtigruten Expeditions’ already impressive array of sustainability endeavours. Alongside upcycling, the company pursues reduced water, power, and detergent consumption through its Green Stay initiative.
Known for unveiling the first hybrid-powered cruise ship and banning single-use plastics and heavy fuels, Hurtigruten’s newest upcycling venture symbolises another giant leap.
The initiative is a significant stride towards their Project Sea Zero and 2050 emission-free travel targets.
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