When hundreds of cruises – both domestic and international – go on sale around Australia in less than two weeks time, how will you position yourself to attract eager Aussies keen to pick up a cruising deal?

Don’t know? Have a rough idea? Keeping your fingers crossed that the hype created by others will bring potential cruisers to you?

If you’re one of the above, then maybe it’s time to consider joining dozens of other Agents who’ll take small but effective steps to bring in new business during this profitable time.

They’ll do this by downloading the Travel Agent ToolKit for CLIA’s Plan a Cruise Month.

Available to download digitally through CLIA’s website, the ultimate cruising kit is full of marketing materials, which Agents can use during the month of October to drum up some business.

For example, there’s promotional material for consultants who want to send out a special newsletter or alert to their email database.


Plus there’s images and logos that can be used for social media activity.


Press releases which can be adapted for business use, and there’s even material which can be printed out and used around stores.


As an added bonus, Travel Agents who participate in the Plan a Cruise Month campaign will go in the running to win several prizes such as double passes to the 2018 CLIA Cruise Industry Awards or a $1,000 marketing co-op fund.

CLIA Australasia & Asia’s Managing Director, Joel Katz, said the ToolKit will assist member Agents in leveraging off the Plan a Cruise Month campaign by providing them with the “tools and resources to promote cruise holidays to new and current clients”.

Plan a Cruise Month will provide the perfect platform for Travel Agents, cruise lines and industry partners to showcase the many attributes of a cruise holiday and underline that there is a cruise for everyone.”

Joel Katz, CLIA Australasia & Asia Managing Director

CLIA cruise lines have also released exclusive deals and promotion, accessible for member Agents via the new member hub.

The ToolKit and cruise line deals will be refreshed throughout Plan a Cruise Month, so Agents are encouraged to log on through October for the latest information.

Click here for more information.

Will you be taking part in Plan a Cruise Month this year?