Travelmarvel is putting the spotlight on European river cruising AND travel agents in its new advertising campaign launching this weekend.
The 15 second and 30 second commercials not only promotes the various sights and experiences on a Travelmarvel river cruise but also encourages viewers to contact their agent for information and bookings.
The cruise line expects consultants will reap the rewards of the new advertisement, which is designed to help agents secure last minute sales for the 2016 European river cruise season, and also to encourage enquiries for 2017 departures.
Debuting on 6 March 2016, the ad will air across Channel Seven, Nine and Ten, and their corresponding secondary channels in Victoria, NSW, Western Australia and Queensland. Consumers will be able to view the adverts from late afternoon to evening on weekdays, and also throughout the day over the weekends for the full two weeks of the campaign.
In addition to encouraging viewers to contact their agent, it will also highlight the $5,995 per person, twin share price for a 15 day premium European river cruise with free return flights on all cabins and all cruise dates, Travelmarvel is encouraging consumers to visit their travel agent for further details.
“We want to ensure that guests are aware that there is still the chance to secure great last minute savings on our remaining European river cruising in 2016.”
David Cox, Travelmarvel General Manager
“Most importantly, if they are thinking about booking a journey, we want to ensure they do so via one of our valued trade partners. This campaign helps us to achieve both goals.”
Click here for a sneak peek of the video.
Travelmarvel’s ‘Live Your Dream in 2016’ sale features a range of special deals across the Travelmarvel portfolio for 2016 departures. From river cruises to rail journeys, land tours and ocean cruising, there’s a travel format to suit all.
Other destinations on sale include Vietnam & Cambodia, China, India, Canada & Alaska, South America, Africa, New Zealand and Tasmania.
The ‘Live Your Dream in 2016’ sale runs until 8 April 2016.