Virgin Voyages reports 34 per cent year-on-year growth in bookings with revenue up 45 per cent, making the current wave season the most successful in the company’s history. The cruise line will also welcome its fourth ship, Brilliant Lady, in September 2025.
The adult-only travel brand also reported a more than 50 per cent increase in bookings for its new longer itineraries of eight to 14 nights, indicating strong interest in new ports and longer stays.
Virgin Voyages also announced an enhanced 2026 Annual Pass with more perks than ever, including agent commission.
Virgin Voyages CEO Nirmal Saverimuttu acknowledged the major contribution of travel agents, aka First Mates, to the brand’s success and record repeat rates of 60 per cent on select itineraries.
“These outstanding results show the incredible momentum our brand has built – driven by our travel advisors who recognise that our kid-free, award-winning experience offers a true premium alternative in the industry,” he said.
“Another booking is almost guaranteed after their client’s first sailing. The entire Virgin Voyages team couldn’t be more grateful. We’ve created this together and we remain completely committed to making sure our partners are always appreciated, supported and rewarded for their trust in us and the journey ahead.”
On the horizon in 2025
Virgin Voyages will embark on a fleet-wide series of innovations designed to stimulate continued growth among travellers in their 50s and 60s.
Plans include new restaurants and culinary program reveals, expanded menus, seven new entertainment concepts, longer itineraries and the much-anticipated debut of Brilliant Lady in September 2025.
All four ‘Lady’ ships will sail the Caribbean in the Northern Hemisphere autumn, while homeports will include New York, Miami, Los Angeles, Seattle, Barcelona, Athens and Portsmouth.
With the completion of the fleet, Virgin Voyages will offer more choice, from bucket-list itineraries to solar eclipse voyages, along with ports of call ranging from Iceland to the southern Caribbean.
“This is just the beginning of what we know will be our best year yet,” Saverimuttu said, teasing some more wave-making announcements for the brand.
“We’re not just changing how people see and experience cruising, we’re redefining what a vacation at sea can be, including exciting new itineraries, new entertainment, new food and, of course, Brilliant Lady’s debut.
“Watch this space; we’ve got some brilliant announcements coming soon that will make waves across the industry,” he said.
For more info, head to virginvoyages.com
