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WHAT?! Plan a Cruise Month is replaced with 'Choose Cruise'

Like 2017's unfortunate clear boots phase, 'Plan a Cruise Month' is out and 'Choose Cruise' is in as industry leaders attempt to encourage Aussies to book a cruise holiday in October, not just plan one.

Like 2017’s unfortunate clear boots phase, ‘Plan a Cruise Month’ is out and ‘Choose Cruise’ is in as industry leaders attempt to encourage Aussies to book a cruise holiday in October, not just plan one.

The renaming was confirmed by Cruise Lines International Association (CLIA) Australasia after generating traction and receiving positive feedback from the social media hashtag #ChooseCruise during previous campaigns.

CLIA’s Australasia and Asia Managing Director, Joel Katz, said he expects the new name to engage both new and existing cruisers and hopes it will contribute to the ever-increasing number of Aussie cruisers, which reached a record of 1.34 million last year.

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“Choose Cruise is an opportunity for travel lovers to learn more about the different cruise options available, and to take advantage of promotions and value-adds from cruise experts.”

Joel Katz, CLIA Australasia & Asia Managing Director

So, what does this name change mean for Agents (aside from bringing in more bookings)?

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Much-like previous Plan a Cruise Month campaigns, Choose Cruise will be diving into weekly themes promoting different areas of cruising – ocean, river, expedition etc.

However, in line with the new name, Agents will receive access to updated marketing paraphernalia such as customisable media releases, newsletter articles, social media tiles and infographics. This marketing toolkit will be available from 15 August via the CLIA Members Hub.

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Additionally, consultants will receive rewards (including several cruise giveaways) for their creative online and offline marketing efforts during the Choose Cruise month.

And finally, Choose Cruise just makes so much more sense – right!

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Click here for more information on the month or to find a CLIA accredited Agent.

 

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READ: Get a first look at the refreshed Golden Princess

What are your thoughts on the new name?