Love exploring the great outdoors? Craving to get off the beaten track? Fancy running away to a paradise island right about now? Well, the Vanuatu Tourism Office has launched a new tourism campaign, aimed directly at you!
Vanuatu is a stunning Pacific country rich in history, culture, incredible natural beauty and so much more.
Choose to trek, dive, snorkel, bushwalk, spot wildlife, four-wheel drive, swim, visit an active volcano or simply relax with a good book to the sound of the ocean waves.
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Maewo Moon Cave
If you’re not already daydreaming about jumping on a flight to paradise right now, maybe the new campaign will help seal the deal.
The campaign, which falls under the destination’s wider brand positioning “Answer the Call of Vanuatu”, will help drive awareness of Vanuatu’s Outer Islands and showcase the nation’s regional destinations, as well as the distinct range of nature and adventure experiences ready for you to immerse yourself in.
Answer the call of Vanuatu…
At the heart of the new Vanuatu Tourism Office campaign is an annual content partnership with adventure enthusiasts We Are Explorers, who went on a 17-day discovery around Vanuatu’s Outer Islands, including Malekula, Gaua, Maewo, Pentecost, and Ambrym.
The content created during the trip will be pushed out throughout 2020 via video and social media promotions and included in destination guides.
So keep an eye out for top tips and beautiful content to share with your clients.
Malekula Pitin Mask Dance
“Encouraging visitors to travel beyond Efate is a key goal of our 2030 Market Development Plan and this campaign showcases all the wonderful, life-changing Vanuatu moments waiting for people who are willing to get off the beaten track,”
Ms. Adela Issachar Aru, CEO of the Vanuatu Tourism Office.
“It also shows our commitment to keeping the local Ni-Vanuatu people happy, our environment clean and our culture alive – sustainable and responsible tourism is at our core,” Ms. Adela Issachar Aru continued.
Click here to check out the new campaign.