Agents, set yourself up to take advantage of growing interest in Hawaii this weekend after the state is exposed to millions of Aussies relaxing in their ‘living rooms’.
Didn’t catch that play on words? Channel 10’s popular series The Living Room is airing a special Hawaii episode tonight (1 June 2018), meaning Australians country-wide are going to be extremely interested in learning more/visiting the destination over the next couple of days.
For consultants, that’s a HUGE opportunity to take advantage of that thirst for the Aloha state by potentially promoting Hawaiian offers over social media or in store windows.
We already know Aussies like to book Hawaiian holidays through Agents, so get proactive this weekend!
As part of the TV special, the entire cast of the program travelled to the Hawaiian Island of O‘ahu with Hawaii Tourism, Hawaiian Airlines and Hilton Hotels, while Doctor Chris Brown also explored the island of Kaua‘i by air, land and sea.
Members of the television ‘ohana (family) took part in several Hawaiian holiday experiences on O‘ahu, including a lesson on authentic Hawaiian cuisine, surfing on the north shore and an underwater adventure through the island’s tropical reefs.
Country Manager Australia for Hawai‘i Tourism Oceania, Giselle Radulovic, said that the program’s visit was a fantastic opportunity to demonstrate the diversity of the Hawaiian Islands.
“The Living Room’s Hawai‘i special is a great chance for us to showcase the variety of experiences a traveller can enjoy in the Hawaiian Islands.”
Giselle Radulovic, Hawaii Tourism Oceania Country Manager Australia
“There is a beautiful contrast between glamorous O‘ahu and untouched Kaua‘i, which we’re sure will captivate Aussie viewers tuning in to the program.”
Hawaiian Airlines Country Director Australia & New Zealand Gai Tyrrell concurred, saying that it’s a rare opportunity to have the entire ‘Living Room’ team together and she can’t wait for Aussies to see “their fun take on adventures in Hawaii”.
The episode airs TONIGHT (1 June 2018) at 7.30pm AEST on Network TEN in Australia.
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