AJ Hackett Bungy New Zealand is calling for people to ‘Live more and fear less’ in their 30th-year birthday campaign.

I have to fess’ up and say that I am a complete scaredy-cat when it comes to heights and so the idea of any ‘potentially vertigo ensuing’ related activity like bungy jumping scares the living daylights out of me.

Bungy pioneer and co-founder of AJ Hackett, Henry van Asch however, probably begins most mornings with a cheeky little ‘Bungy’.

This day was no exception for van Asch as he kicked off his company’s 30th-year campaign, and New Zealand’s biggest tourism conference TRENZ, in the best way he knows – with a daring heli Bungy jump above Dunedin Harbour in front of the conference centre.

Yep. As the New Zealand Tourism international tradeshow TRENZ began, AJ Hackett Bungy New Zealand co-founder Henry van Asch leaped 150 metres from a helicopter hovering above, in celebration of the company’s new Live More Fear Less campaign.

Meanwhile, I watched on with a latte.

“Why would anyone do that?” I asked myself.

“This year we turn 30, and we wanted to do something that acknowledges our place at the cutting edge of tourism globally, even after three decades. Live More Fear Less will resonate not only with the people taking on our experiences but in the challenges of everyday life.”

Who’s ready?

The new campaign features an inspiring film that tells the real-life stories of ‘jumpers’ as they overcome their fears to take on the challenge of leaping off the edge.

It’s gorgeously made and takes you right into the heart of the action as a variety of characters prepare themselves to take their leap of faith.



Henry van Asch and AJ Hackett’s are the legendary Kiwi’s that took Bungy jumping to the world when they launched the first commercial Bungy jumping operation at the Kawarau Bridge in Queenstown in 1988.

Since then, the company has added many other challenges, including zip rides, giant swings, ledge jumps, bridge climbs and a walk around Auckland’s Sky Tower ring.

Later this year AJ Hackett Bungy New Zealand will reveal another world first when it launches a never-before-seen experience (Shh… working title ‘The Nevis Thriller’) at the Nevis Valley in Queenstown. More details to come on that crazy news soon.

As for me, it’s unlikely I’ll be taking the leap, but you never know.

Find out more: www.bungy.co.nz

Are you a bungy fan? Would you do it after watching this video?