Travellers flying with Cathay Pacific will be enticed to visit Australia through images of the destination displaying on the airline’s in-flight entertainment system.
The destination content is part of a new aviation marketing deal with Tourism Australia signed at this year’s Corroboree Greater China conference on Hamilton Island.
On day one of the event, both parties agreed to jointly invest $2 million throughout 2015 to promote Australia to key overseas markets – the first agreement of its kind between Tourism Australia and Cathay Pacific.
Overseas markets being targeted include China, Hong Kong, Japan, Korea and the UK.
In addition to flaunting Australian content on Cathay’s in-flight entertainment system, the Hong Kong national carrier will provide air tickets to support key Tourism Australia marketing activities such as flying 200 travel agents from North Asia to this year’s Corroboree Greater China event.
The agreement also supports Cathay’s increased flight activity to Australia, including the introduction of the Boeing 777-300ER on flights to Sydney. Read on
“The deal provides a strong platform to further grow inbound tourism from some of Australia’s most important inbound visitor markets.”
John O’Sullivan, Tourism Australia Managing Director
Corroboree Greater China takes place between 12-15 May on Hamilton Island and plays host to 400 delegates, including 200 of Greater China’s top travel agents, Australian tourism operators and travel media.
Organised by Tourism Australia, Hamilton Island and WMDL, with support from the Queensland Government through Tourism and Events Queensland, the event represents one of the largest annual international trade events staged in Australia.
During their stay delegates will participate in a three-day workshop, followed by a day exploring the Great Barrier Reef and tourism attractions of the Whitsundays.
The Greater Chinese agents will then spend five days on familiarisation visits, between them visiting every state and territory.