Brisbane Economic Development Agency (BEDA) dares Aussies to get to know the unexpected side of the Queensland capital in a new domestic tourism campaign, ‘Brisbane favours the bold’.
The brand-new campaign capitalises on numerous accolades, including being the only Australian city named among The New York Times’ 52 Places to Go in 2024 and TIME Magazine including Brisbane among its World’s Greatest Places of 2023.
With an internationally acclaimed dining scene; new luxury hotels, riverside galleries and museums and a jam-packed major events calendar, not to mention tropical islands and ancient rainforests on its doorstep, visitors are invited to take the plunge and experience Brisbane.
Highlighted experiences include Australia’s first vertical restaurant Vertigo at Brisbane Powerhouse, the 5-star Crystalbrook Vincent hotel at Howard Smith Wharves riverside precinct and O’Reilly’s Rainforest Retreat in the World Heritage-listed rainforests of the Scenic Rim.
To further entice visitors, the $3.6 billion Queen’s Wharf Brisbane, is taking shape with four new luxury hotels, including The Star Brisbane; 50-plus restaurants and bars; luxury retail, public space and much more, set to open in stages from August 2024.
Lord Mayor Adrian Schrinner said the campaign would encourage visitors from southern states to book their next trip to the Queensland capital.
“Our popularity as a holiday destination continues to soar as we attract incredible accolades from global publications like TIME Magazine, Frommers and The New York Times that highlight everything our great city has to offer,” he said.
“Victorian and NSW travellers are the most eager with visits from those states up on average 19 per cent from last year.
“Internationally, we continue to support new aviation routes from key markets, including China and North America, inviting visitors from around the world.”
The campaign TVC will debut on 8 March during the AFL opening round along with BVOD, online video, digital and social media plus partnerships and earned media activity with Expedia, Travello, TripAdvisor and Virgin Australia.
For more info, head to visit.brisbane.qld.au
