The Virgin Australia x Tourism Fiji collab with Sydney cult beach brand Double Rainbouu is giving us all the holiday feels with its new limited Bula Collection resort wear capsule wardrobe inspired by the Fijian locals and landscapes.
The collection was influenced by Double Rainbouu’s recent visit to Fiji where they immersed themselves in the Bula spirit along the Coral Coast and around the urban streets of Suva.
Double Rainbouu’s Bula Capsule comprises a short-sleeved shirt, bucket hat and tote bag in a one-off Sharpie illustration print inspired by local textiles and the natural environment.
The laidback vacay wardrobe matches Fiji’s recent relaxing of COVID-19 testing requirements for international travellers, making it easier for entry.
Virgin Australia Group Chief Marketing Officer Libby Minogue said the collab aims to encourage new travellers to fall in love with Fiji.
“Through this fantastic partnership, we can showcase the wonderful experience travelling to Fiji on Virgin Australia and the beautiful scenery and culture of the islands with Double Rainbouu’s unique and highly engaged community,” Ms Minogue said.
“We know this partnership will inspire a whole new audience of travellers to put Fiji on their bucket list next time they plan an island holiday.”
Working with Virgin Australia, which has daily flights to Fiji from Sydney, Brisbane and Melbourne, Tourism Fiji aims to showcase the authentic, local side of the island paradise.
Tourism Fiji Australia Regional Director Robert Thompson said: “Double Rainbouu and Virgin Australia’s fun-loving ethos resonates perfectly with our Bula spirit and tagline ‘where happiness finds you.”
“We also loved the idea that people can take a piece of the Bula spirit wherever their paths may take them.”
For more, head to www.doublerainbouu.com/collections/bula-collection
