Discover Los Angeles’ Chief Executive put his emotive, inspiring and Morgan Freeman-like voice to work in a video message to Travel Agents, which will actually leave you with goosebumps.

Released overnight, the two-and-a-half minute clip aims to remind the world, particularly the travel industry, that despite the current political climate, Los Angeles is a diverse city which proudly welcomes people from all walks of life.

The message comes after new research revealed L.A.’s international arrivals may decrease by some 800,000 over the next three years as a result of the recent ‘anti-welcome’ sentiment surrounding the United States.

Los Angeles

Ernest Wooden Jr. is hoping to dispel any negativity by stressing that the “city’s diversity is one of its most defining features” with residents hailing from over 140 countries who speak some 224 languages.

He continued by acknowledging the role consultants play in L.A.’s tourism scene and thanked them for their ongoing support.

“Despite the barriers which governments, religions, political beliefs and economics seemingly build, tourism fosters an understanding between people and cultures.”

Ernest Wooden Jr., Discover L.A. President & Chief Executive

“It increases the chances for people to develop mutual understanding and benefits. Perhaps even to reduce prejudices.

“This is why we want you to know now more than ever we want you to feel confident that we, as your partners in Los Angeles will continue to roll out the red carpet for your clients.

“We come from everywhere, we welcome everyone.”

Ernest Wooden Jr., Discover L.A. President & Chief Executive

Watch his full message to Agents below:

The video to the travel industry was released in conjunction with Discover L.A.’s new multi-million dollar initiative called #everyoneiswelcome, featuring an inspiring new video, which provides a visual metaphor of paper planes, embodying countries around the world, “flying” into Los Angeles.

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