The Abu Dhabi-based carrier has signed a partnership with the Abu Dhabi Tourism & Culture Authority (TCA) to promote the city as a year-round tourist destination.
The partnership, which includes working with the firm Miral Asset Management who oversees the development and management of a range of hospitality, sports, entertainment, retail and leisure destinations on Yas Islan, will strengthen the ties between the three partners to help drive more inbound tourism to Abu Dhabi and help promote it as a top-class stopover destination.
“TCA Abu Dhabi and Etihad Airways are once again joining forces with common objectives to promote the Emirate, and to continue to enhance its word-class tourism infrastructure.”
Sultan Al Dhaheri, Acting Executive Director Tourism, Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi)
The ceremonial signing took place at the iconic Ferrari World theme park on Yas Island, and was attended by senior managment and board members from Etihad Airways, including Etihad Airway’s Chief Commercial Officer Peter Baumgartner:
“Today we sign our joint commitment to make Abu Dhabi the best destination brand in the world. This unique and important partnership between the national airline, TCA Abu Dhabi and Miral will boost Abu Dhabi’s image exponentially.”
In addition to undertaking various strategic activities including co-branded marketing and communication, the exclusive partnership will seek cruise industry support, establish loyalty and affinity programmes, and promote Abu Dhabi as the destination for business and leisure events within the Emirate and around the world.
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