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Experience a World Beyond: Meet the cute characters helping Qatar's tourism thrive

Qatar Tourism has launched the country’s largest-ever international tourism marketing campaign in Australia in a push to welcome 6 million visitors per year by 2030.

Qatar Tourism has launched the country’s largest-ever international tourism marketing campaign in Australia in a push to welcome 6 million visitors per year by 2030.

Under the tagline, “Experience a World Beyond”, Qatar Tourism launched its latest development in Australia via a TV-led media campaign featuring the voice of Indonesian singing sensation, Raisa.

Six key chain characters introduce travellers to the variety of experiences that Qatar offers, with a further three, friendly local characters representing Qatari tour guides.

The campaign launched in Australia on all major commercial TV networks; Foxtel, Channel Seven, Channel 9, Network Ten and SBS, with the aim to drive increased desire and high consumer awareness for Qatar.

Destination Qatar says the global campaign is inspired by the insight that today, more than ever, international travellers are looking for unique, authentic experiences that create unforgettable memories.

“The country’s extensive developments are well underway as we welcome visitors from around the world, with exceptional hospitality at every touchpoint,” said Chairman of Qatar Tourism and Qatar Airways Group Chief Executive, His Excellency Mr. Akbar Al Baker.

“The launch of the Experience a World Beyond marks a significant point in our journey to establishing ourselves as a world-leading destination and welcoming 6 million visitors per year by 2030.”

Travel advisors, listen up!

Destination Qatar

To aid knowledge and development for travel agents, Qatar Tourism says its travel advisor training platform, TAWASH (tawashqatar.com) has also been refreshed with a new interface design, content and training modules.

Designed to offer an improved learning experience, the upgraded programme functionality includes features such as interactive maps and knowledge check quizzes, alongside a new module structure to deliver an agile learning solution.

Agents can receive a ‘Qatar Expert’ certificate, which can be upgraded to ‘Qatar Specialist’ through the completion of additional elective options.

Learners who have already completed the former programme will automatically receive the ‘Qatar Expert’ level.

For more information, visit www.visitqatar.qa