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Tourism Fiji unlocks the science behind renowned Fijian joy for International Day of Happiness

Need a dose of happiness? Fiji has just the prescription. Tourism Fiji found out its tagline: 'Where happiness comes naturally' is scientifically proven, teaming up with neuroscientist Dr Lila Landowski to explore why Fijians are among the happiest people on Earth – and whether visitors can enjoy enhanced wellbeing as well.

Need a dose of happiness? Fiji has just the prescription. Tourism Fiji found out its tagline: ‘Where happiness comes naturally’ is scientifically proven, teaming up with neuroscientist Dr Lila Landowski to explore why Fijians are among the happiest people on Earth – and whether visitors can enjoy enhanced wellbeing as well.

In the new study ahead of International Day of Happiness (20 March), Dr Landowski was joined by surfer Laura Enever, artist Elliot Routledge and chef Tom Walton, all on their own personal pursuits of happiness, using Hexoskin Smart Garments wearable technology to track body responses.

The study measured and analysed heart rate, breathing rate and heart rate variability (HRV) for stress monitoring as the four participants immersed themselves in the local way of life.

Australian surfer Laura Enever in the water with local surfer Hannah Bennett in Fiji. International Day of Happiness
Australian surfer Laura Enever in the water with local surfer Hannah Bennett.

During the experiment, the three travellers engaged with locals in activities, such as traditional kava ceremonies, village visits, surfing, cooking and painting, while being monitored by Dr Landowski and the Hexoskins.

The results were striking. Tom’s heart rate dropped by more than half within moments of arrival in the island nation, Elliot’s breathing rate decreased when interacting with locals, and Laura showed increased adrenaline levels while surfing.

Dr Lila Landowski weaving with locals in Fiji – International Day of Happiness
Dr Lila Landowski weaving with locals.

Dr Landowski observed that the key elements that contribute to an overall feeling of happiness are found in abundance in Fiji and by simply being exposed to them, each participants’ feelings of happiness increased, too.

Highlighting the foundations of happiness – social connections, gratitude and being in nature – the investigation demonstrated that happiness transfers to those around it, proving that a holiday here will make you happier.

Artist Elliot Routledge with local artist Robyn Jane in Fiji. International Day of Happiness
Artist Elliot Routledge with local artist Robyn Jane.

Dr Landowski said: “In Fiji, everyone says ‘bula’, everyone says ‘hello’. When you’re sharing a smile with someone, you feel their joy through emotional resonance and are more likely to mimic those behaviours.”

“The simple act of smiling, or saying ‘bula’ or even waving, all of these things create this sense of connection to one another, and we know that more connection leads to a feeling of happiness and reduces biomarkers of stress.”

Chef Tom Walton sharing a meal with Fijian locals.
Chef Tom Walton sharing a meal with locals.

Part of the Fijian secret to happiness is stopping to enjoy the moment. “Island time isn’t just about slowing down, it’s about reclaiming control over your own time,”  Dr Landowski said.

“We experience so much time famine in Western society, always rushing around, and that loss of autonomy robs us of happiness.”

For more info, head to fiji.travel