Flight Centre Australia has today kicked off a nationwide campaign with Tourism New Zealand to promote self-drive touring through the natural wonders of the South Island.
The large scale advertising campaign will feature across TV, Magazine and Newspapers, Social media and on Flight Centre’s website as well as in-store at all retail outlets.
The campaign aims to send more Aussies across the Tasman by educating and inspiring travellers to the benefits of getting away from the everyday and touring further south from Christchurch to re-charge and refresh.
New Zealand’s South Island boasts a wide range of unique experiences with something for everyone.
Whether you’re up for adventure, meeting locals and experiencing Kiwi culture, to unwinding, or just discovering something different from your norm…. Exploring by road is the perfect way to explore the magical land at your own pace.
Why? Because for starters you get to see views like this instead of traffic jams.
Incredible scenes awaits at every turn
As part of the campaign, 40 Flight Centre retail Consultants were picked and split up into five groups to go on an incredible six day famil hosted by Tourism New Zealand to sample the itienraries for themselves.
I even managed to sneak myself onboard the famil too. Read on to see what we all got up to.
But it’s not just all about Flight Centre. Any agent can also register for the NZ ‘All Stars’ programme at www nzallstars com a11 to get your chance to go on future famils.
“The New Zealand All Stars program provides an excellent platform to engage and train twice as many travel agents as last year,while supporting our focus on promoting travel to New Zealand in autumn”.
Tourism New Zealand General Manager, Australia Tony Saunders
The South Island campaign showcases five key autumn self-drive holidays from Christchurch as the best way to discover the South Island and aims to engage and attract Independent Professionals aged 25-54 and Active Boomers aged 55+.
Check out the 5 key itineraries on offer.
1. REFRESH – Top of the South
Kaikoura
Drive from Christchurch through Kaikoura and Marlborough to Nelson and return through the Lewis Pass and gorgeous Hanmer Springs to Christchurch. Punt down the Avon River in Christchurch city; visit the spectacular Queen Charlotte Sound, Marlborough and relax at Hanmer Springs Thermal pools and spa.
Hamner Springs
2. DISCOVER – TranzAlpine Explorer
Hiking in the Alps
Drive from Christchurch through the West Coast to Wanaka & Queenstown. Walk across a glacier, explore Lake Wanaka by kayak or paddleboard or take a 4WD tour through Queenstown.
Arrowtown just out of Queenstown
3. DISCOVER – Southern Scenic Route
Nugget Point Lighthouse
Drive from Christchurch to Dunedin, on through Southland to Fiordland. See penguins in their natural habitat, visit Nugget Point lighthouse or cruise across Milford Sound.
Doubtful Sound
4. ADVENTURE – Alpine Lakes Journey
The Tasman Glacier
Drive from Christchurch to Wanaka and Queenstown via Lake Tekapo and the MacKenzie area. Kayak in Christchurch; take a trip to Tasman Glacier, jet boat or bungy jump in Queenstown.
Jet Boating is always a good idea
5. CONNECT – Nature and Heritage Journey
Historic Christchurch
Drive from Christchurch through Dunedin, Waitaki & Central Otago to Queenstown. Take a walk through the French settlement of Akaroa, visit historic Larnach castle and explore the Central Otago wine region.
Central Otago Wine region
Dunedin Station
The campaign will run until 21 October 2016.
