The international spotlight will be on Brisbane this weekend when two Asian entertainment giants head Down Under to kick off the AFC Asian Cup 2015.
To celebrate Victoria’s Secret Model He Sui and Chinese Fashion Icon Han Huo Huowill join forces with China’s popular reality television show ‘I, Supermodel’ contestants and Brisbane Roar Players Jack Hingert, George Lamadaridis and Ben Liftin to take part in a ‘Football Meets Fashion’ parade on 11 January at Queen Street Mall.
Hosted by fashion stylist Kimberly Gardner, the parade will showcase the latest sports luxe trends from top Queensland and Australian designers.
The fashion show will form part of an episode of I, Supermodel, a popular Chinese television show that attracted 60 million people during its inaugural season last year with He Sui on the judging panel.
Tourism and Events Queensland chief executive Leanne Coddington said thousands of fashionistas and football supporters were expected to watch on as international models and sporting stars take to the catwalk.
“This is an excellent opportunity to showcase the city’s love for fashion and sports, in a parade led by international superstars. Queensland is also a popular destination for many Asian holidaymakers, in particular Chinese travellers with 309,000 visiting the state in the year to September 2014.”
Leanne Coddington, Tourism and Events Queensland chief executive
Acting Lord Mayor Adrian Schrinner said the parade was another way Brisbane was showcasing its reputation as Australia’s New World City.
He said it demonstrated Brisbane as a ‘great destination’ for fashion, business, tourism, events and sporting.
“Once again we are seeing the city promoted internationally to a potential Chinese audience of hundreds of millions of people.”
Adrian Schrinner, acting Lord Mayor
The AFC Asian World Cup 2015 will be staged in Australia from 9 January – 31 January with Brisbane hosting its next game on 12 January.
The episode of I, Supermodel featuring Brisbane and surrounds will air on the Travel Channel in China in March.
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