Travellers can choose their own Hong Kong after-dark adventure with a new interactive video series that highlights the city’s famed nightlife through clubs, bars and craft beer and allows viewers to select where to go next.
Hong Kong Tourism Board (HKTB) partnered with ANYDOKO Studios for the hour-long, hosted series that drops just as Hong Kong has opened up the world and its hospitality industry gears up to welcome visitors from around the globe.
The series features iconic and diverse HK hotspots from craft beer shop Craftissimo to Popinjays rooftop bar, award-winning cocktail bar The Wise King, live music venue Foxglove and more.
Nicole Ng, aka @ohsonicole, hosts the series, which also features local bar entrepreneurs such as Sandeep Hathiramani and experts Sandra Kwong and Mathew Lee.
The series was created by HK- and Sydney-based ANYDOKO Studios, which creates original content for its online magazine ANYDOKO plus ads and series for travel, food, and beverage brands.
ANYDOKO Creative Director Vikash Autar said HKTB is willing to innovate and this longer-form content series is a key example.
“It’s so exciting to feature some of Hong Kong’s best nightlife experiences in this series, which feels more like a full television show than online content,” he said.
“It was a blast to feature the city’s vibrant nightlife scene in a well-deserved series to celebrate it.”
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For more info, head to discoverhongkong.com
