The Hong Kong Tourism Board (HKTB) has announced a revival plan that highlights Hong Kong’s vibrant developments and new experiences, aiming to generate a positive ambience and make the city a top-of-mind destination for worldwide travellers when travel resumes.
The Hong Kong Tourism Board (HKTB) held its annual Tourism Update event online last week.
With the theme “Together Towards New Horizons”, the event attracted 3,200 trade representatives from travel agencies, attractions, hotels, airlines, retailers, restaurants, and meeting and exhibition organisers from Hong Kong, Mainland China, and overseas markets.
The HKTB shared insights into the latest tourism trends and its work plan for the coming year. Guest speakers from major organisations also outlined new developments to further enhance Hong Kong’s world-class tourism infrastructure.
In his opening remarks, HKTB Chairman Dr Y K Pang highlighted Hong Kong’s return to normality.
“Hong Kong’s daily life and economic activities are now gradually returning to normal, allowing us to stage large-scale events and prepare to welcome back visitors,” he said.
“Throughout the pandemic, Hong Kong never stopped building and upgrading its tourism infrastructure.
“We will see the grand opening of the Hong Kong Palace Museum this summer, while the third runway at Hong Kong International Airport is expected to go into service within the next couple of years.
“Hong Kong’s competitive edge has held firm and we can head towards new horizons with confidence.”
In his presentation of the work plan for the coming year, HKTB Executive Director Dane Cheng described how the HKTB will focus first on generating a positive ambience in the city, stimulating consumption, and maintaining Hong Kong’s profile globally by launching “Hong Kong Summer Treats”.
The campaign will provide a wide range of discounts and promotional offerings and will begin with “Arts in Hong Kong” – a campaign that supports international art and cultural events, such as Art Basel, which will return in a physical format.
When social distancing measures are further relaxed, the HKTB will arrange more world-class events in phases, including the Hong Kong Wine & Dine Festival and Hong Kong WinterFest, and give its support to other high-profile events such as the Hong Kong Sevens.
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