NYC & Company, the official destination marketing organisation and convention and visitors bureau for the five boroughs of New York City says it applauds Air New Zealand on the launch of its non-stop service between Auckland and New York’s John F. Kennedy International Airport (JFK), commencing 17 September 2022.
On the heels of today’s historic announcement, NYC & Company will, in April, launch digital and out of home advertising in New Zealand and Australia in partnership with Air New Zealand promoting the new flight, as part of the global “It’s Time for New York City” campaign.
“New York City is open for business and ready to welcome visitors from all over the world,” said Fred Dixon, President and CEO of NYC & Company.
“There could be no better time for Air New Zealand to commence their new non-stop service between Auckland and New York City this September, and to partner on our It’s Time for New York City campaign in these critically important markets.”
“The vibrancy and energy of the City are palpable. With new and iconic destination product across hotels, attractions, restaurants, Broadway, arts and culture, shopping and more, as well as the many small businesses and neighbourhoods that make up our five boroughs.
“We are bullish on NYC’s continued tourism recovery and we are eagerly awaiting the return of New Zealand and Australian visitors,” Dixon continued.
Air New Zealand’s flagship Auckland-New York route will operate three times a week, year-round with the Boeing 787-9 Dreamliner aircraft.
Air New Zealand Chief Executive Officer Greg Foran says Air New Zealand is incredibly excited to be launching this non-stop service from New Zealand to New York City, providing yet another connection up to North America, the airline’s seventh port from New Zealand.
“The US has always been a key market for us, and this new route cements our commitment to growing opportunities for tourism between the two countries.”
It’s Time for New York City is the City’s largest-ever, multi-phased global tourism marketing and advertising campaign, including television, digital, outdoor media and partnerships.
The tourism recovery campaign launched in June 2021 in the United States, before expanding globally.
For more information, visit business.nycgo.com.