The man who defined Australian tourism throughout the 80s, Crocodile Dundee aka Paul Hogan, has given up his Akubra (although not entirely) & leather vest to promote travel to Paris.

He, who is often described as a “true Aussie larrikin”, traded in wildlife wresting for European romance in The French Tourism Board and Paris Region Tourism Board’s new campaign.

Paul Hogan is one of a little more than a handful of influential Australians to feature in the clip, such as Singer Tina Arena, Director Baz Luhrmann, two-time Tour de France winner Cadel Evans, Chef Guillaume Brahimi, Producer Catherine Martin, and Fashion Designer Collette Dinnigan.


Running for one minute, the video campaign called ‘J’Aime Paris’ entices Aussie holidaymakers to visit the gems of Paris Region through wanderlust imagery of well-known attractions and snippets of famous faces declaring their love for the destination.

“G’Day Australia, I love Paris,” says the outback hero before similar proclamations by fellow celebrities.

Check out the clip below.

According to The French Tourism Board, some 1.2 million Australians travel to France every year. Tourism leaders expect this figure to climb with the release of the new campaign.

Another boost to tourism could also come from non-stop Australia-France flights, which Qantas is rumoured to be considering for future ultra-long-haul operations.


Are you due for a trip to Paris?