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Just 4-minutes, but will this go viral?

Here’s your Friday 4-minute break, transporting you to sunny days on the Gold Coast.

Here’s your Friday 4-minute break, transporting you to sunny days on the Gold Coast.

Gold Coast Tourism are the latest to jump on the video-bandwagon in an attempt to convince would-be holiday makers this is the place to be this summer.

The 4-minute video commissioned by cinematographer Joe Capra took 2-weeks to develop, perhaps due to the time it takes to capture 120,000 photos.

Showcasing the city’s 93 kilometres of coastline and almost 645 km’s of national parks, Skift says it “doesn’t hone in on people or businesses, but gives viewers a larger sense of the destination and its activities”.

It’s a move that spans across the globe with many tourism boards increasingly choosing to use cinematographers to show off its destination. Tourist boards are also hoping videos will become viral sensations online. Meanwhile, the Sunshine Coast, on the other hand, decided to go use a film production company and the newest technology ‘drones’ to capture sights and scenes.

Do you think tourism boards should be spending big by using cinematographers?

Watch the timelapse video commissioned by Gold Coast Tourism below: