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Lounge Room Tourism: SATV Brings South Australia To Your Home

Today, the South Australian Tourism Commission (SATC) is launching #SeeSouthAustraliafromHome, bringing some of the best travel experiences to living rooms around the country via a new online platform called SATV.

Today, the South Australian Tourism Commission (SATC) is launching #SeeSouthAustraliafromHome, bringing some of the best travel experiences to living rooms around the country via a new online platform called SATV. 

As borders and movement are restricted around the world and people’s lives are confined to virtual spaces, the South Australian Tourism Commission is bringing South Australia into living rooms across the country via a new online platform, SATV.

SATV is aimed at supporting local tourism operators and businesses who, due to the extraordinary impact of COVID-19, have restructured how they operate and are now offering new innovative ways to experience, purchase, and engage with their brands from the comfort of their homes. 

This first-of-its-kind initiative will see much-loved Adelaide Crows Captain, Rory Sloane, and his wife, Belinda Sloane, front an inspiring content series allowing Aussies to tune in to southaustralia.com/satv and experience the best of South Australia… from afar.

SATV Highlights

South Australia
Ambleside Distillers

The platform will act as a live-content hub, showcasing some of South Australia’s most iconic regions and charismatic operators, keeping the community inspired while in self-isolation or adhering to social distancing rules.

Premier Steven Marshall said the new campaign is a simple but effective way of keeping South Australian tourism businesses top of mind. 

“The SATC has taken action to leverage those South Australian businesses that are finding practical ways to tackle this pandemic and help keep people in jobs, and to continue to promote our great state for when travel restrictions are lifted and the sector is ready to rebound.”

Premier Steven Marshall

South Australia
Waitpinga Beach

At an incredibly tough time for the tourism industry, in which visitors can’t travel to or in South Australia, SATV brings South Australia to would-be visitors, with specially curated content hosted and guided by AFL Crows’ captain Rory Sloane and his TV presenter wife Bel Sloane for consumers to stay connected to South Australia and its regions and businesses.  

Rory Sloane said that he is an avid traveller through South Australia and enjoys discovering and revisiting the unique places and charismatic people he meets along the way.

“I’m so lucky that I get to call South Australia home, I’m even luckier now that I get to share some of my favourite parts with anyone that wants to come along for the ride.”

Rory Sloane

South Australia
Lot 100, Pasta Making

SATV will showcase content from South Australia’s wide range of businesses that champion the destination’s best qualities. From the comfort of the couch, viewers can learn winemaking with the Willy Wonka of viticulture, Chester Osborn, and purchase their wines; cook alongside one of Adelaide’s best chefs, Africola’s Duncan Welgemoed, as he tackles everyday pantry ingredients to make a restaurant-quality dish and order takeaway from Africola for the first time in the iconic restaurant’s history; or simply unwind to a picturesque backdrop of South Australia. 

South Australian Tourism Commission chief executive, Rodney Harrex said now is more important than ever to get behind the state’s tourism industry to give them the best chance at rebounding on the other side of this crisis.  

“While we can’t promote travel to or across South Australia at this point in time, SATV is bringing South Australia to couped-up, would-be travellers so that our state and all that it has to offer, is at the top of the list of must-see destinations as soon as it is safe to travel again.” 

Rodney Harrex, South Australian Tourism Commission chief executive

Content will be updated weekly on southaustralia.com/satv, on the SATC’s community Facebook Page #SeeSouthAustraliaFromHome, and on @southaustralia’s Instagram.

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