Empire State Development’s Division of Tourism announced the launch of a new, free ‘I Love New York’ mobile app to promote New York State tourism.
Through the app, users and visitors on the go can easily explore the best of travel in the State and more effectively get information on thousands of destinations, attractions and events, including Path Through History and Taste NY locations.
The Division also announced the launch of a new television ad, designed to further grow the State’s tourism industry.
http://youtu.be/1BCsPt4phE0
The ad began running today in major markets, in-state as well out-of-state, on early morning shows and cable networks.
“With the launch of this free app and a new television ad, we’re spreading the word about all we have to offer and making it easier than ever to explore New York – and that supports economic activity in communities across the State.”
Kenneth Adams, Empire State Development president
The free downloadable app features a step-by-step concierge function to quickly find the perfect travel itinerary; location-based alerts for top destinations; hundreds of unique events that can be saved to the device’s calendar app; and dozens of curated adventures.
The app also provides instant access to Google maps, a service that helps visitors navigate their way to places to stay, food and drink locations and attractions, and can be personalized with the use of interest-based filters to help visitors plan the perfect vacation or outing. Integration with email, Twitter and Facebook allows visitors to easily share their favorite finds with family and friends.
The app has a number of functions, including a calendar app, unique adventure, location-based alerts & more.
The I LOVE NY app is initially available for iPhone and Android devices.
In addition, I LOVE NEW YORK’s winter tourism campaign includes television advertisements that highlight New York’s vast recreational activities and tourism attractions that are now more easily discovered with the help of the new I LOVE NEW YORK app.
Some of the unique destinations featured in the spots include The Strong Museum in Rochester, The Gideon Putnam Resort and Spa in Saratoga Springs and the Catamount Ski Area in Hillsdale.