Singapore Tourism Board has debuted its latest global campaign to inspire travel to the Lion City, spotlighting an unexpected twist and a different take on iconic and new Singapore experiences and popular travel activities.
The new ‘Made in Singapore’ campaign puts a fresh spin on the Singapore Tourism Board’s ‘Passion Made Possible’ destination brand, showcasing how ordinary moments can be turned into extraordinary experiences.
It aims to keep Singapore top of mind and connect different travellers by showcasing the country’s key attributes.
From forest bathing at Jewel Changi Airport’s Rain Vortex to dining at Lau Pa Sat hawker centre and witnessing an “air show” at the all-new Mandai Bird Paradise, the campaign conveys a playful spirit.
Singapore tourism at 75% of pre-COVID levels
STB expects 12-14 million visitor arrivals and SGD$18-$21 billion (AUD$20-24 billion) in tourism spend this year, around two-thirds to three-quarters of pre-COVID 2019 levels.
Australia remains a key market for Singapore, recovering 95 per cent of 2019’s visitor arrivals from January to August 2023.
It’s also a top corporate travel and MICE destination with several travel industry events and conferences staged in Singapore recently.
STB Executive Director Oceania Oliver Chong said: “We know many Australians and Kiwis love visiting Singapore and are familiar with its offerings. So, we’re excited to showcase the city’s iconic attractions alongside new experiences and hidden gems in a bold and unexpected way.”
“We hope the Made in Singapore campaign inspires more visitors from this region to visit Singapore, let their imaginations take flight and create memories in a city where simple, everyday moments become both unforgettable and extraordinary.”
For more info, head to visitsingapore.com
