As the annual Visit USA expos kick off this week, Brand USA has made four announcements, setting 2019 up to be another big one for promoting travel to the US for Australia & New Zealand.

Here’s what Travel Advisors selling the US can get excited for this year.

1. Brand USA Launches ‘United Stories’ Campaign

Content creators and influencers will be visiting the US throughout the year to document unique, first-person perspectives of American culture.

The campaign also sees Brand USA partner with Beautiful Destinations, the world’s largest tourism community on social media to continuously generate new content.

Influencers involved in the campaign include Jack Morris (@doyoutravel) and Lauren Bullen (@Gypsea_lust) from Australia. To follow along each #UnitedStories on Instagram, or visit

2. Brand USA Gives the Scoop on its Discovery Program’s Seven Badge Scoop

Brand USA‘s official training site designed to improve your knowledge and selling power of the USA – the Discovery Program – is launching seven new specialist badges and to celebrate, they’re offering agents a new trade incentive: the Seven Badge Scoop.

To enter the draw and be in to win the major prize of a $US2000 Visa Gift Card, you simply need o complete any one of the seven new badges: Chickasaw Country, Minnesota, Mall of America, New Orleans, North Dakota, San Jose or South Dakota.

Any further badges completed gives agents extra a chance to win.

To enter, agents should visit Registration takes less than five minutes and is free to sign up.

Brand USA Partners With Collette and Fairfax to Encourage Tours of the US

Brand USA is launching a new trade campaign in partnership with Collette and Fairfax, that will highlight a variety of U.S. destinations, showcasing why touring in the U.S. is appealing to Australian travellers.

The campaign will take the form of a pull-out broadsheet and print advertising in the SMH and The Age, plus will span across digital.

The campaign which launches this month will feature Cape Cod, Massachusetts; Portland, Oregon; Savannah, Georgia; Provincetown, Massachusetts; New Orleans, Louisiana and New England.

Brand USA Global launches Hear the Music Campaign

Hear The Music is a musical journey featuring 10 artists from 10 cities covering two classic American songs – Boogie Shoes and What I like About You – while exploring the sights and flavours of the cities which have inspired their unique musical perspectives.

Artists reimagine the classic American songs while exploring the destinations of West Hollywood, Owensboro, Detroit, Chicago, New Orleans, Miami, Las Vegas, Austin, Minneapolis and Mississippi.

To check out the campaign, visit

Are you excited about these new initiatives?