“Hello Neighbour,” the brand new initiative from New Caledonia Tourism (NCTPS), provides travel professionals with the perfect platform to showcase all of the dynamic and exciting qualities of this island paradise on our doorstep.
Following on from the success of the previous ‘Have It All’ campaign which saw visitor figures spike by 15 per cent, this campaign aims to further capitalise on the growing interest Australian’s have for one of their closest overseas neighbour, New Caledonia.
NCTPS’ two part scheme to increase tourist numbers will offer agents the use of fresh new videos, a stylish new website and some prominent outdoor advertising to drive the numbers through their doors and onto New Caledonia.
The theme of reconnecting with neighbours is one which provides a unique selling point and a theme that many Australians and New Zealanders can identify with. Recent studies show thay half of Aussies questioned wouldn’t recognise their own neighbours on the street.
New Caledonia Tourism’s Sales and Marketing Director, Caroline Brunel, responded to the figures. “After hearing about this long-term trend it made us think, if we don’t know the people living right next door to us, how well do we know the people on the next island?”
New Caledonia, being one of Australia’s closest Pacific neighbours, is setting out to bridge this gap, showcasing New Caledonia as a holiday with a difference and without the distance.
Nouvelle Calédonie, to give its French name, brings the golden sands and island rhythms almost literally to our doorstep.
Lying closer to Australia and New Zealand than they do to each other, as Tom Sanders, Head Strategist at PLAY (their integrated creative agency) puts it “New Caledonia is the neighbour we know nothing about, which is a real tragedy because it’s an amazing holiday destination thanks to its combination of unique Melanesian history, exotic South Pacific charm and cosmopolitan French chic…where else can you enjoy crystal clear water, glorious beaches and beautiful French cuisine, all only a short hour’s flight away?”.
It’s the combination of tropical bliss combined with travelling convenience that is making Nouvelle Calédonie the new overseas destination for Strayans and Kiwis alike. With a simple 3 hour direct flight from Australia, New Caledonia can even perform the role of perfect long weekend getaway as well as the fun-filled fortnight excursion.
This multitude of different angles and ways to sell New Caledonia, coupled with Australian-French personality Justine Schofield being retained as a destination ambassador, will ensure that New Caledonia remains towards the very top of your agency’s most popular destinations.
The former Masterchef contestant and TV star will bring a real star quality to proceedings and her own influence is summed up perfectly by Caroline Brunel.
“Justine’s rich French heritage, love affair with the island paradise and overall engaging and energetic personality are just some of the many synergies she has with the destination and why she is the perfect match with New Caledonia”
Caroline Brunel, Sales & Marketing Director, New Caledonia Tourism