As making a holiday around sporting events takes off among Australian travellers, the Paris 2024 Olympics & Paralympics Summer Games has prompted an uptick in global flight searches to France from 23 July to 15 August 2024 – up 25 per cent on the same period last year.
While France is already the most-visited country in the world, Amadeus Intelligence data zeroed in on the major trends positioned to play a pivotal role in shaping the travel landscape leading up to the Paris 2024 Olympics.
From the Asia-Pacific region, demand for Paris flights is up by 15 per cent on the same period in 2023 while other areas of France, such as Lille, Lyon and Marseille, hosting various competitions also saw an uplift in flight searches.
This creates the opportunity for targeted marketing campaigns for these regions and dedicated itineraries and packages to harness the interest.
Travellers planning trips to France are also exhibiting a shortened search lead time, with an average of 3.5 days less compared to 2023.
This indicates that the excitement around the Paris 2024 Olympics & Paralympics prompts spontaneous and quick-turnaround decision-making among sports enthusiasts.
The data shows that, while there is a surge in interest in travel to France, the traditional one-week stay remains the preferred choice for most visitors.
This means travellers are looking for packages that will accommodate an immersive experience for the Paris 2024 Olympics and this average seven-day duration preference.
Travellers coming from far away are more likely to stay longer with those people from the Asia-Pacific region likely to stay for 12 days on average.
