Peru is an increasingly popular destination for Aussies especially among the millennial travellers and those with deep pockets, Australia is topping the spending charts among international visiting countries.

Speaking at PROMPERU’s industry update breakfast last week, Jennifer Pizarro, PROMPERU’s Australian Market Specialist revealed that the first two quarters of 2016 the Australian visitor numbers were 24,734 which is a nine percent increase in Australian visitation Year on Year. 

26 percent of the Australian travellers to Peru were between 25-35 years and 69 percent booked their trip via a Travel Agent.

“A focus for 2017 is the empty-nesters which is an important segment for us. Also the Australian visitors spend an average of AU$3,644, which places the Australians on the top of the list of countries spending the most of money in Peru.”

Jennifer Pizarro, Market Specialist, Prom Peru



Sarah Thornton, Australian Account Director and Jennifer Pizarro, Australian Market Specialist hosted 40 travel industry attendees at PROMPERU’s Trade breakfast at Shangri-La’s Altitude Restaurant in Sydney.

With a large number of attractions it comes as no surprise that 34 percent of Australian travellers only stay in Peru.

The average stay in Peru is 11-nights with the main draw-card for the visitors being culture and archaeological sites as well as adventure activities.

Some of the new exciting destination products are Explora, Sacred Valley, Casa Republica, Lima and Hotelito Atemporal and for adventure travellers there’s a new jungle experience, Zafiro.

Australia is one of the strategic markets for Peru and Sarah Thornton, PROMPERU’s Australian Account Director, provided guests with an overview of PROMPERU’s activity in Australia over the past year including several successful trade and consumer campaigns.

“We’ve done a lot of joint training with South American Tourism Office in Melbourne and one of the events was ‘Taste of Peru’ where top travel agents were invited to learn more about the destination and we are also doing direct training throughout the year.”

Sarah Thornton,  Australian Account Director, PROMPERU


Peruvian product representatives were present, including Dalia Gibu from A&K, Christian Gutierrez from ATSA, Diego Velasco from Coltur Peru, Wendy Guillen from Inca Rail, Ana Oliveira from Jungle Experiences, Denisse Olivo from Marriott Hotels, Benjamin Garcia from Nomade, Vilma Ipanaque from PTS, Rebecca Espinoza from RUTAS and Manuela Nielsen from Viajes Pacifico.



PROMPERU’s ‘Peru on a Plate’ challenge encouraged guests to use a minimum of 3 native Peruvian ingredients to develop and name their own Peruvian dish.

Peru is globally renewed for its innovative culinary scene and to give the attendees an introduction to the Peruvian ingredients guest were encouraged to part-take in PROMPERU’s ‘Peru on a Plate’ challenge, whereby they were required to use a minimum of three native Peruvian ingredients to develop and name their own Peruvian dish in order to be in the draw.

Millie Meyers was the lucky first prize winner and she took home a $100 David Jones Gift Voucher. The second prize winner, Warren Smith was awarded a bottle of Peruvian Encanto Pisco, while Tiffany Chek took home third prize – a Peruvian embroidered clutch.

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Have you seen an increase in bookings to Peru?