With key marketing strategies in place and festivities showering the state in bright light, the G20 is set to turn visiting delegates into tourism dollars.
Representatives from the world’s developed economies will head to Brisbane for this year’s G20 leadership summit held on the 15 and 16 of November.
This year’s summit will focus on further addressing the global growth challenge and promote economic recovery after the Global Financial Crisis left state economies ravished and many incapable of breaking their low growth cycle.
While the gathering of heads of state, delegates and representatives may be good news for struggling economies, it is even better news for Queensland’s tourism sector.
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In an interview with the ABC, Daniel Geschwind, CEO of the Queensland Tourism Industry Council, claimed that the main benefit of the G20 summit will be the global attention it delivers.
“We can hopefully demonstrate that we are very good at hosting an event, that we’re very good at looking after (the delegates) when they’re here and we have the quality of product,” he said.
The key strategy to turning global attention, generated by roughly 8000 delegates and media, will be the the dissemination of Queensland’s offering through the social media accounts of opinion leaders present at the summit.
Pictured: Travellers heading to the newly renovated Heal House.
“We will leave them with memories that they take home and broadcast to their own personal audience…we do know that they have literally hundreds and millions of followers on social media,” Geschwind said.
Other travel sectors of Queensland have also joined hands to provide world leaders with the best of what Queensland has to offer.
The state and its capital is sprouting all kinds of tourism experiences to fire up any world leader’s imagination.
Five new hotels, including newly-restored Heal House and Takarakka Bush Resort, have rolled out their welcome mats.
Two new markets, Fortitude Valley and Bunya Mountains, are setting up stalls.
Pictured: New Cruise Whitsundays 15 MIL. terminal.
Cruise Whitsundays has moved operations to the brand new state-of-the-art 15 million dollar Maritime Terminal at the Port of Airlie in Airlie Beach.
The terminal will be the new gateway for all arrivals and departures to and from the Whitsundays Islands, Great Barrier Reef and Whitehaven Beach.
Brisbane’s CBD will also continue to be bathed in spectacular light, with the popular Colour Me Brisbane now continuing right through until the end of the G20 Leaders Summit.
Pictured: Colour Me Brisbane bathing the CBD in a glow of colour.
“This is a once in a generation opportunity to show the world what a great place Queensland is to visit and live in and to deliver some lasting economic benefits to this state,” Assistant Minister to the Premier Deb Frecklington said.
