Qatar hopes to attract more tourists with the launch its first global destination marketing campaign highlighting the authentic experiences visitors can have in the Arabian Gulf country.
Using the tagline ‘Qatar. Qurated For You’, the initiative will be promoted in 15 targeted priority markets.
The push will run across print, TV and digital platforms in eight different languages while partnering with global television networks such as Sky TV, CNN International, Al Jazeera, BeIN and Digiturk.
You can see the campaign’s digital incarnation for yourself below.
It comes as Qatar Tourism Authority was recently converted into the Qatar National Tourism Council, “paving the way for the implementation of major initiatives to develop tourism infrastructure”.
Chief marketing &a promotion officer at QNTC Rashed AlQurese said: “Qurated was more than an advertising campaign.
“We’ve closely examined what Qatar offers as a destination to bring into sharp focus the essence of the Qatar experience, and how it can be tailored to each of our visitor segments.”
Chief marketing & promotion officer at QNTC Rashed AlQurese
“We look forward to bringing the spirit of Qurated to life, on people’s television screens, in airports around the world, and eventually here in Qatar where the world is welcomed to experience our authentic heritage and forward-looking vision,” he said.
QNTC will also be partnering with some of the world’s most popular travel platforms such as TripAdvisor and Lonely Planet to deliver end-to-end experiences to visitors.
The country’s revised visitor visa policies have earned it the ranking as the most open country in the Middle East – and the eight most open in the world – according to UNWTO’s recently updated visa openness rankings.
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