Sydney has what it takes to be the ultimate young tourist’s playground and STA Travel is on a mission to prove it.
The travel company has teamed up with the NSW Government to launch a new campaign designed to showcase Sydney’s youthful appeal and encourage more international travellers to visit NSW’s Harbour City and regional areas.
The two-year Memorandum of Understanding signed this week through Destination NSW will see STA Travel promote Sydney and regional NSW to customers across all its international markets.
STA Travel teams up with Destination NSW to bring more young people to Sydney and regional NSW.
However, a focus will be made on young people from the UK, Germany, USA, Singapore, Japan and New Zealand.
Destination displays and deals will be promoted in-store and online.
Destination NSW’s CEO Sandra Chipchase said the partnership is designed to increase the number of young visitors to NSW and drive up its popularity in the younger markets.
“NSW is one of our top global destinations for young travellers who flock to work, travel and experience this corner of the world. NSW offers everything including a fantastic range of youth products, transportation, infrastructure as well as off-the-beaten track adventures.”
John Constable, STA Travel Group CEO
This announcement follows a number of youth campaigns undertaken in 2014 by Destination NSW to attract young working holidaymakers and backpackers to the State.
One of the most prominent campaigns was the appointment of the ‘Chief Funster’ as part of Tourism Australia’s ‘Best Jobs in the World’ campaign.
The Funster captured his six-month journey in NSW using social media to promote opportunities for working holidays for young visitors to NSW as he uncovered 802,000 moments of fun, one for each square kilometre of the State.
He also generated 220 media articles with a total audience of over 21 million people.
“Our partnership with STA Travel is just one example of the many ways Destination NSW is targeting the youth sector.
Sandra Chipchase, Destination NSW CEO
“We will also partner with StudyNSW to promote Sydney and Regional NSW as destinations for student visitors, with many other initiatives to be announced in coming months,” Ms Chipchase said.
“NSW is an extremely attractive destination for young people, be it for work, study or travel. These young travellers make an important contribution to the NSW visitor economy, and we hope to further grow this vital sector in 2015.”
Last year, NSW welcomed over a million young travellers in the year ending June – the first time any state has reached this figure over a 12 month period, and an increase of 4.2 percent on the previous year’s figures.
What youthful features do you think young travellers will love?
