Katy Perry’s California Girls makes you want to sip gin & juice under the palm trees, while Lynyrd Skynyrd’s Sweet Home Alabama invites you to stare up at the south-land skies so blue.

Aside from being incredibly talented and diverse, American musicians have a strong passion for their country, particularly their birth city, that they love to infuse in their music, clips and on-stage performances.

That love is so damn contagious, that songs like Jay Z and Alicia Keys’ Empire State of Mind, Elvis Presley’s Viva Las Vegas, Dionne Warwick’s Do You Know the Way to San Jose, Enrique Iglesias and Pitbull’s Move to Miami and so many more, are what travellers are using to base their US holidays around.

True story.

karryon-janet-jackson-America's Musical Journey

💖 Janet Jackson

Research conducted by Brand USA found that some 57 percent of travellers admitted that the music they listen to has a strong impact on the destinations they choose to visit around America (this explains why my friend hums Tupac’s California Love every time we touch down in L.A.).

Tapping into that musical influence is Brand USA’s new film called America’s Musical Journey, which premieres in Australia this week.


America’s Musical Journey follows singer/songwriter, Aloe Blacc, through several destinations.

Chief Strategy and Communications Officer, Anne Madison, told KARRYON in a Q&A that she’s excited to bring the film to one of America’s “most important markets” and showcase the collage of rhythms that make up the country.

America’s Musical Journey follows singer/songwriter, Aloe Blacc, through several destinations, including New Orleans, Florida, Chicago & more, based on his musical influences, primarily Louis Armstrong,” Anne explained.


Throughout the movie, Aloe uses destinational niches to prepare a song of his own, which was released in February this year, and he chats to local musicians including the very talented and sensational Gloria Estefan who offers him tips on Cuban sounds.

America’s Musical Journey is jam packed with great talent, great visuals and motivation to visit the USA.”

Anne Madison, Brand USA Chief Strategy & Communications Officer


Although the movie will surely inspire US virgins to cross the Pacific, Anne said the aim is to also tap into that 73 percent repeat visitor market from Australia who are looking to explore the country beyond the gateways such as California and New York.

Head to your local IMAX to watch America’s Musical Journey or download the new GoUSA TV app where the movie will be available for a limited time alongside hundreds of other America-focused shows and flicks from 8 December 2018.

Click here for more information, or check out the trailer below:


Are you keen to check out America’s Musical Journey?