By Nathalie Craig28 Aug 2018Australia: a sunburnt country, a land of sweeping plains, of ragged mountain ranges, of droughts and flooding rains. Is it any surprise that Tourism Australia’s Instagram page is so well loved?Tourism Australia’s @Australia account has a huge 3.2 million followers and according to CNN, that number is only skyrocketing with 20% year-on-year growth. What👏🏻 A 👏🏻 View 👏🏻 @talesandtrails_ had a “magical time” staying at the @ausoutbacknt @luxurylodgesofaustralia retreat @Longitude131, which is a collection of 16 luxury pavilions overlooking @exploreuluru in @visitcentralaus. The resort offers guests the exclusive opportunity to visit the remote community of #Ernabella, home to the oldest Indigenous arts centre in Australia. After a day out exploring, unwind in the dune-top plunge pool with a glass in hand and wait for a spectacular #outback sunset to begin. #seeaustralia #NTaustralia #exploreuluru #RedCentreNT #longitude131 #luxurylodgesofaustralia #travelA post shared by Australia (@australia) on Aug 22, 2018 at 12:00pm PDTIn a chat with CNN, Tourism Australia’s global manager of social media, Nick Henderson revealed some of the secrets behind the account’s success (other than the obvious mind-blowing beauty of the country that they have to work with).Nick says it’s about getting the right mix of” stop-in-your-tracks images, great storytelling and a sense of humour.” “Love you, mama!” @s.u.e.j.o.y captured this precious moment between koala joey Ginger-Rose and mum Ariel at @wildlifehqzoo on the @visitsunshinecoast. Ginger-Rose was the first joey born this season at the #zoo, and we’d say it’s definitely worth the wait! If you’d like to visit this adorable pair, just head to @queensland’s iconic #BigPineapple, which is only a 15-minute drive from the city centre. #seeaustralia #thisisqueensland #visitsunshinecoast #wildlifephotography #animalkingdom #travelA post shared by Australia (@australia) on Aug 25, 2018 at 12:00pm PDTWhile some of their content is original, Tourism Australia also encourages Instagram users to share their photos from around Australia using the #SeeAustralia hashtag.Each day, they receive up to 4,000 pieces of content this way.Tourism Australia has a #nofilter policy, with Nick saying the images they post should be an accurate representation of what people will see during their visit. “I’m telling you now, this is the best beachfront dining spot around!” @thiescar got some insider tips when he hung out with the local #kangaroos in @westernaustralia’s #LuckyBay. A 40-minute drive from @visitesperance will get you to this gorgeous white sand beach in @australiasgoldenoutback’s #CapeLeGrandNationalPark. Kangaroos often sunbath or hop around the #beach early in the day, stay overnight at the campgrounds and you’ll most certainly see them hopping by your tent. #seeaustralia #justanotherdayinwa #australiasgoldenoutback #travel #explore #wildlifephotographyA post shared by Australia (@australia) on Aug 12, 2018 at 12:00pm PDT“so we avoid posting shots that are heavily filtered or edited,” he said.And in true blue style, they don’t themselves too seriously and encourage people to have a laugh.Their most popular post to date was a series of images from New Year’s Eve in Sydney with more than 220,000 likes. Happy New Year! We hope you have a fantastic 2018. 🥂 Image: @cityofsydney #sydNYE #sydney #seeaustraliaA post shared by Australia (@australia) on Dec 31, 2017 at 6:01am PSTSo does Australia’s jaw-dropping beauty make it the most Instagramable countries around?Nick thinks it’s one of the best.On any given day he receives images of “sun-drenched remote beaches, unique Australian wildlife, bubblegum-pink lakes, iconic city-based ocean pools, outback moonscapes and world-class food and wine in stunning settings.” There's never a dull moment when road tripping through @southaustralia! This sensational sight is Lake MacDonnell in the @eyrepeninsula; you'll find it en route to renowned surfing spot Cactus Beach, which is home to one of the most powerful breaks in the Southern Ocean. The lake's striking pink and green colours are due to the high salt concentration as well as the micro-organisms that live in the water. If you're not self-driving, you can check out this incredible area with @xploreeyre or @nullarbortravel. Photo: @frothography #seeaustralia #seesouthaustralia #eyrepeninsula #explore #travelA post shared by Australia (@australia) on Mar 25, 2018 at 3:00am PDT“And the best part is that, unlike some tourist destinations. it’s rare to find yourself competing with hordes of other tourists to get the perfect picture.” READ: Qantas’ new video stands up for the diverse spirit of Australia READ: Kangaroos crowding around Australia’s capital cityDo you think Australia is the most insta-worthy country in the world? Other stories you may likeSTREWTH, $99 FLIGHTS: Qantas’ int’l & local network is on sale for 8 days!MORE FLIGHTS: SilkAir increases Darwin-Singapore flights to dailyKEY TO THE WORLD: Which countries are home to the world’s most powerful passports?