Singapore reached record tourism receipts and arrivals in 2025 with Australia emerging as its fourth-largest source market and one of the top contributors to visitor spend.
Singapore smashed tourism records in 2025, posting its highest-ever visitor spend from Australia and reinforcing the destination’s strong appeal among Australian travellers.
Aussies ranked among the Lion City’s top visitors with 1.3 million arrivals between January and September, up eight per cent year on year and lifting Australia from fifth to fourth place as a source market.
Australia also ranked among the destination’s top three markets for visitor spend in 2025, recording a seven per cent increase compared to the previous year.
Overall, international visitor arrivals to the Lion City reached 16.9 million in 2025, a 2.3 per cent year-on-year increase, with Mainland China, Indonesia, Malaysia, Australia and India making up the destination’s largest source markets.
Tourism receipts totalled SGD$23.9 billion (around AUD$27 billion) between January and September 2025, representing the highest amount for this period.
Singapore Tourism Board (STB) Chief Executive Melissa Ow said the strong performance strategically positions the city-state for steady growth and exceed 2025 projections by SGD$1.5 billion.
“We are attracting visitors who value the distinctive experiences that Singapore offers. To maintain this growth momentum and reinforce our destination appeal and global hub status, we will continue to develop a strong pipeline of differentiated products, events and experiences,” she said.
What’s driving visitor arrivals and spend?
STB attributes the uptick in visitor spend to investment in new attractions, accommodation and experiences, including cruising and major events, such as the F1 Grand Prix and Lady Gaga’s global tour.
Singapore welcomed 375 cruise calls (+10%) and more than two million passengers (+9%) in 2025, cementing its position as a leading cruise hub in the region with three new homeported ships and the completion of the Marina Bay Cruise Centre Singapore expansion.
New hotel openings in 2025 included Raffles Sentosa Singapore, the country’s first villa-only hotel; Mandai Rainforest Resort by Banyan Tree; The Laurus at Resorts World Sentosa, its first The Luxury Collection property; Mett Singapore, South-East Asia’s first Mett-branded hotel; and Mama Shelter’s debut property in Asia.
Looking ahead, new experiences set to launch in 2026 include the return of Cirque du Soleil’s KOOZA, Disney Cruise Line’s first Asia homeport and phase two of Rainforest Wild at Mandai Wildlife Reserve.
STB forecasts international visitor arrivals of between 17 and 18 million in 2026, generating an estimated SGD$31 to $32.5 billion in tourism receipts.
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KARRYON UNPACKS: Singapore’s record tourism receipts and Australia’s rise as a high-value source market highlight strong opportunities for advisors to position the destination around premium experiences, cruising, events and repeat visitation.
