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Santa Monica embarks on its sales and media mission

Santa Monica Convention and Visitors Bureau (SMCVB) will embark on its 2014 Sales and Media Mission in Australia from 10-14 November.

Santa Monica Convention and Visitors Bureau (SMCVB) will embark on its 2014 Sales and Media Mission in Australia from 10-14 November.

 

Executive Vice President of SMCVB, Richard Peterson will be accompanied by two Santa Monica hotel representatives, Lori Harrison from the Shore Hotel and Dan Sparacino from Le Meridien Delfina. Santa Monica, California – ‘the beachfront of LA’ – will be brought to life Down Under through a series of events that will educate the travel industry and the media on Santa Monica’s unique offerings.

“Australia and New Zealand became Santa Monica’s largest overseas tourism market in 2013.”

                   Richard Peterson

“This Sales and Media Mission is evidence of our ongoing commitment to develop and strengthen relationships in this critically important international market,” says Peterson. “We are thrilled to come to this beautiful country to share information about how Santa Monica’s wealth of experiences and relaxed beach vibe can be best experienced by Australians.”

Annabelle Hender, Business Development Manager for Santa Monica CVB, Australia adds “This is a unique opportunity for Australian travel agents and the media to engage with a standalone delegation from Santa Monica.”

“The industry can expect sessions that are both educational and fun – from celebrity-led cooking classes to pampering Santa Monica-style.”

                  Annabelle Hender

Official Santa Monica Ambassadors, TV personalities and authors of the Clean Living series, Luke Hines and Scott Gooding will share their love for Santa Monica’s health and wellness scene during an exclusive cooking class at Sydney Seafood School. Key travel industry partners can look forward to battling it out under the guidance of Luke and Scott to win an array of exciting prizes, including room nights at the gorgeous Santa Monica properties, Shore Hotel and Le Meridien Delfina.